POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

POP MART has built a comprehensive IP commercialization ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value realization. In September 2023, POP MART opened POP LAND in Beijing Chaoyang Park — the first immersive IP-themed park in the art toy industry. The company has also expanded the global reach of its IPs through licensing, co-branding with well-known brands, and organizing art toy expos and IP-themed exhibitions in various international markets. To further enrich its IP content and narrative, POP MART is also actively developing original animation projects, enhancing both the depth and reach of its creative universe.